Yüklenme Tarihi: 13 Ekim 2011 - 10:29
About this talk
Online media and word of mouth marketing expert Idil Cakim introduces us to best practices and a method for building our online profile beyond a Facebook page, meeting online influencers and making meaningful connections.
This talk was recorded by Isilay Yanbas.
About Idil Cakim
Idil Cakim is a Vice President of Client Development at NM Incite - a Nielsen McKinsey joint venture. She advises clients on identifying large-scale social media opportunities.
Prior to joining NM Incite, Idil was a Senior Vice President of Interactive Media in GolinHarris's Dialogue Group where she worked with CPG, technology, automotive and healthcare clients on social media initiatives. Before joining GolinHarris, Idil was the Director of the Knowledge Development Group at Burson-Marsteller, focusing on interactive marketing and custom research. She managed Burson-Marsteller's Internet-related proprietary studies, including the e-fluentials.
Idil Cakim: Expand Your Brand with Social Media and Connect to Millions
Idil also served at various posts within the Media and Entertainment Strategies Group at Fulcrum Analytics (formerly Cyber Dialogue), an Internet customer relationship management company.
Idil is the author of numerous industry briefs and articles on online corporate communications, targeting valuable customers on the Net and e-commerce. She has also been a public speaker on issues regarding online crisis communications, word-of-mouth, ethnic minorities' use of the Internet, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, DM News, CBS Market Watch, Min's New Media Report, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, and the New York Times.
Idil Cakim is a blogger who regulary writes about online communication and word-of-mouth marketing trends on dotWOM. She also contributes to GolinHarris' Dialogue blog. In 2010, she was selected "Digital Communicator of the Year" by PRNews. Idil holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College. She served two terms on the board of the Word of Mouth Marketing Association and continues to work on its research council.